Structuring An Adwords Account
  • Campaign
  • Ad Groups
  • Keywords
  • Negative Keywords

 
Keywords
  • Keyword Match Types
  • Keyword ABC
  • Keyword Quality Score
  • Ad Rank

 
Geo-Targeting
  • Accessing Geo-targeting Settings
  • Target Radius
  • Excluding Areas
  • Target Postcodes
  • Geo Modifiers
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