Introduction
  • What You’ve Bought

 
Course Overview
  • Introduction to Facebook Advertising
  • Basic Concepts
  • Audiences and Targeting
  • Setting up your Facebook Business Page
  • Business Manager
  • Ad Account
  • Power Editor
  • Pixels!

 
How To Use This Course
  • Work ON your business, not IN your business
  • Encourage the 90 Minute/day practice
  • Weekly Release Schedule – Why?

 
Funnel Principles
  • Market – Target – Message – Media
  • Testing – You don’t get a vote
  • Customer Journey – Guided by you
  • If you try to be for everyone – You end up being for no one
  • SSC Funnel Walkthrough
  • FB Content Strategy – Voucher Code – Automated Follow-up – Call
Downloads/Docs

Customer Avatar Download