Introduction To FB Advertising Basic Concepts
  • Interrupt Marketing Explained
  • Key Terms Explained

 
Introduction To FB Advertising Audiences and Targeting
  • What is an Audience?
  • What is Targeting?
  • Types of Audiences
  • Targeting Explained

 
Introduction To FB Advertising Setting up your FB Page
  • How Facebook is Structured
  • Personal Account
  • Business Manager
    • Business Page
    • Ads Manager

 
Introduction To FB Advertising Inside The Business Manager
  • Finding Your Way Around The Business Manager
  • Adding Billing Details First
  • Setting a Spending Limit

 
Introduction To FB Advertising Pixel and General Audience
  • Create Your FB Pixel
  • Installing the Pixel On Your Website
  • Building an Audience

 
Introduction To FB Advertising Setting up your first Facebook ad
  • Create a Campaign
  • Creating Ad Sets
  • Creating Ads

 
Introduction To FB Advertising Power Editor
  • Where to Find the Power Editor
  • Renaming
  • Duplicating
  • Review Changes
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