Facebook Module Introduction

Quick overview of the different topics covered in this module.

 
Facebook Carousel Ads
  • Carousel ad overview
  • Main text
  • Images
  • Image headlines
  • Image links
  • Image descriptions

 
Facebook Video Ads
  • Video format
  • Thumbnail
  • Link URL
  • Headline
  • Text & formatting

 
Facebook Lead Ads
  • What is a lead ad?
  • Setting up
  • Creating a Lead Form
  • Preview & Test

 
Facebook Content Strategy Explained
  • Giving value
  • Content marketing outline
  • Content marketing example

 
Facebook Remarketing
  • Facebook pixel
  • Basic remarketing outline
  • Smarter remarketing outline
  • Set up custom audiences & rules
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